The psychology that birthed innovation
It’s generally quite difficult to fully staff a marketing department with all that is needed for the success of a brand. From R&D to Copywriters,UX and Graphic Designers, Social Media Strategists, Content Creators, Public Relations Specialists, Photographers, Videographers, the list goes on. While multi-billion dollar corporations are often able to curate teams such as this, more often than not, marketing professionals tend to gain more experience and opportunity through freelancing. Over the years, I’ve connected with upward of a dozen industry professionals who are absolutely amazing at what they do. In 2015 we started SAGE Collective. It was a place where we could exchange ideas, thoughts, opportunities. The Collective was also a place where we could easily go for collaboration. We’ve worked on numerous projects together and eventually, SAGE Collective became, SAGE: A Full-Service Branding & Marketing Firm.
As a multidisciplinary agency we love helping organizations present themselves in their best light. We do this by establishing/discovering brand & consumer archetypes, designing beautifully, on brand collateral & content, boosting community engagement practices, creating intuitive social media posting strategies; thus effectively telling your brand story. This, however, is all a by-product of our process.
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We believe an effective marketing strategy is a problem solving strategy. Our process walks you through all necessary steps to an optimal solution. By following a systematic process of discovery, strategy, design and development we can ensure that your story is being told, your goals are being met and your bottom line is growing.
However; what truly sets our process apart from other agencies is our focus on consumer psychology at every phase of our process. A common misconception is that consumer psychology is meant to trick people into mindlessly spending their money. From an ethical marketing standpoint, which SAGE fully believes in practicing, this could not be further from the truth. We want to grow your audience and public support. The only way to maintain consistent public support for your organization is through authentic connection, consistent communication and reliable resource. This means that the more of an authority you become in the nonprofit, community development, children and youth and wellness spaces; the stronger of a following you will gain. Once we have consumers who have true buy in to your organization’s story and mission, the ask for financial and public support will be that much easier, especially through social media.
We’ve chosen to focus on this social psychology practice as a method of understanding your target audience and how they will likely respond to our messaging and the story your brand has to tell. In today’s market, it’s not enough to know who your target audience is [ie. where they work, how old they are, what their hobbies are, their marital status, their socio-economic status, what accounts they follow on social media, where they shop - this is all great data that helps paint the picture], it is also necessary to know how to tell a story, who should tell that story for the most effective response, what colors, words, analogies to possibly avoid because of how your audience will respond to your marketing efforts. This is all part of consumer psychology and an integral part of how we develop our market strategies.
